Creating meaningful and genuine experiences requires careful consideration.



  • What problem are we trying to solve?
  • Who is this solution for? Creating personas is important.
  • What medium will we be using to engage the intended?
  • If the problem lies within an existing solution, what opportunities are there to enhance the overall experience?


  • What problem are we trying to solve?
  • It is key to immerse yourself into the intended personas point of view.
  • Brainstorm. Brainstorm. Brainstorm. (Coffee, music, grid paper and pens are my best friends at this stage.)
  • Conceptualize a wide range of solutions that solve the overall identified needs, as well as simplify and enhance the users experience.
  • When working fast and in an agile environment, a Lean UX approach is definitely the way to go. Sketch-Present-Critique-Repeat.
  • Lots of stakeholders? A Traditional UX approach is probably the best route. Create site maps, wireframes, mock-ups and prototypes to help all stakeholders visualize how our best solutions work.


  • Which solution best solves the overall identified needs?
  • Which solution is the most intuitive?
  • Which solution is the most engaging?
  • Can we combine ideas to create something even better without compromising simplification, intuitiveness and the overall key needs?


  • Creating great experiences from start to finish is like running a relay race.
  • Each person on a team serves an instrumental role in creating the end product. Do what you do best, pass the baton and provide support to other designers or developers if they have any questions.


  • Did our final product solve the problems that were first identified? 
  • What about the numbers? Overall, do the metrics show improvements?
  • Did any obstacles arise that were unexpected? If so, how can we prevent these in the future?
  • If this solution successful, do we see any new opportunities?