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"To be a great designer,
you need to look a little deeper
into how people think and act."

-paul boag




Digital Assistance, RPA, Chatbots and Machine Learning are some of the awesome A.I. technology solutions being developed by the AT&T Chief Data Office. The objective of this project was to shift the way this complex technology is being marketed and understood today to an empathetic level that business leaders and teams can relate to.

* This Case Study is password protected*



Dispatch Optimization

Capacity planning and dispatch is a big part of the AT&T service model. Breaking down and turning data and processes into intuitive visual solutions has been one of my core responsibilities as part of the AT&T Chief Data Office division. The objective of the three solutions developed was to improve the user experience, and to visually represent information in a simple, intuitive manner while in alignment with business needs.

* This Case Study is password protected*



hotel admin website

The OpenKey Hotel Admin website gives each hotel front desk the ability to keep track of every guest booking a stay at their hotel. It also allows them to independently manage and communicate with OpenKey guests directly.



native ios / apple watch & white-label app

The OpenKey application brings the hotel front desk straight to your smartphone. It is the beginning of a new, keyless and card-less hotel experience. The objective of this application was to increase the efficiency of guest check-ins, and improve the guests experience overall, by bringing your room key right to your mobile phone or apple watch.

responsive e-commerce website

Studio Movie Grill is one of the Top 25 movie theater companies in the United States. While working there I spent 9 months evaluating, wire-framing and redesigning from a 2 site (m. & www.) e-commerce solution to 1 fully responsive e-commerce website. This improved the experience and brand consistency across platforms, as well as adhering to basic search engine optimization best practices.


studio movie grill Private Event & Group sales


Studio Movie Grill is much more than a movie theater. Our goal was to create a visual interaction that educated guests of other experiences one could have at SMG, while establishing a compelling connection between viewers and the memories being created in this video. 


Studio Movie Grill + Mountain Dew


Studio Movie Grill partnered with Mountain Dew and Walmart to create a "Charged Up" Campaign which offered people the chance to win movie tickets for a year. Our goal was to create a visually compelling advertisement for this special promotion. 




Michael Crabtree is a two-time, All American and a wide-receiver for the San Francisco 49ers. This :30 sec promo video captures high lights of his journey prior to this 2014-2015 NFL Pre-season. We aim to captivate viewers by the use of strong footage showing Michael's training intensity, perseverance and dedication, in combination with powerful audio.


Koupon Media mobile offers

Mobile Web & white-label Native App

Koupon Media is an industry leader in mobile offer distribution. While working there, we created a multi-use and one-time use, white label offer experience; putting brands and retailers at the forefront of these interactions.


koupon media dcm

content management Website

I worked with an amazing team to create Koupon Media's Digital Content Manager. This robust, yet intuitive tool allowed brands and retailers to create, manage and distribute mobile offers to their customers through various channels.

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michaels create

native iphone & ipad app

Michaels Create empowers crafters to build projects with the supplies that they have on hand. This app is not only for the crafting savant, but for crafters of all skill levels. Creating solutions for both iPhone and iPad allowed us to design the best possible experience for customers on each device.

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km scratcher

mobile web gamification

The KM Scratcher product offering is a mobile web solution, produced while working at Koupon Media. The objective of this experience was to create a fun and engaging way for retailers to connect with their customers while distributing coupon offers.



Native App

Bulleseye is a Native iOS concept app that was submitted to the Co.Labs & Target Retail Accelerator competition. This app aims to enhance the in-store shopping experience through incentive gamification and proximity beacon technology.




Tango Message is a Native OS X chat client app that aims to simplify and enhance SMS communication via Wifi. This app experience goes back to the basics of what is really needed for communication. By applying the KISS Principle, along with other solutions, we have created the most compact chat client that exists.